Frenemies Motion
Graphics Video

The Objective

To create an animated intro and a brand logo for a new program. The logo should function for both print and broadcast applications. It should also evoke the essence of the shows concept. The final program intro should use H264 compression and be a Quicktime movie file,  20 to 30 seconds in duration that minimally adheres to the NTSC D1 Widescreen Standard SQUARE PIXELS (872 x 486) or a maximum HDTV 1080 29.97 SQUARE PIXELS  (1920 x 1080) format.

The Solution

This follows the life of Phil, Ellie, and Dom, the rock, the paper, and the scissors. They live in an office where they perform duties behind the scenes of the people. What's the catch? The characters don’t now they are alive. Here is a twist: Phil and Dom are sworn enemies because Phil is a paper weight that holds down Dom's crush Ellie, the paper. Dom and Ellie like each other but Phil keeps getting in the way.  

The Audience this advertises to is men and women between the ages of 25 to 45. These people are progressive and have a good sense of dry humor. They are progressive because they enjoying seeing the world change for the better. They are also part of the working, 9 to 5 job, class. This audience is comprised of successful adults that aren’t always serious. They watch this cartoon to laugh and relax. Episodes can still be enjoyed out of succession, which fits the working class demographic. Jokes are geared to be understood from a middle class perspective. Viewers of this show will enjoy the relatable jokes aimed at the mundane 9 to 5 job stereo types. 

The Visual style in this motion graphic  is simple and integrates a flat color style. The color palette is yellow, blue, brown, and tan. Yellow because it represents optimism and warmth in Western culture. I wanted people to feel warmed to the show and happy about it. The blue represents trust and allows viewers to trust that the show will give them a good laugh.