Festival of the Arts Campaign
Create a campaign consisting of poster, postcard, digital signs, and schedule for the Festival of the Arts on Sacramento State’s Campus.
Sacramento State has a large and diverse community of artists on campus. The Festival of the arts was an event to promote that community. My goal for this design was to guide patrons through the different events hosted by the Festival of the Arts in a welcoming and fun way. On the poster, the rectangles coming from all directions to the middle of the piece signify that this campaign would give people the directions they needed to experience the arts on campus. The overall circle act as a way to represent the community coming together. I made those circles out of both line and dot elements to create a scene of fun as well.